Gestalt Theory

This week we know about Gestalt Theory. It is a general description for the concepts that make unity and variety possible in design. It has five gestalt concepts: Closure, Continuance, Similarity, Proximity and Alignment.

For my working, I focus on Continuance and Proximity.

Continuance

it describes a device for directing the viewer's attention when looking at a composition. For this image, there are 4 images and people are focusing on 2 big images on the left and the most looking image is the left bottom.

Proximity

Proximity relationships will generally dominate over similarity relationships. There are four specific types of proximity relationships that will be studied in this lesson: close edge, touch, overlap and combining. This image also has 4 elements.

Close edge: The general concept for proximity states that the closer items are to one another, the more likely they are to be seen as a group. The amount of space involved is relative. For this, after each text, it will have image to explain. However, it is difference for the last image. It has explained some words later.

Touch and Combine: On the left top, 3 texts are shown 2 elements. They seem to be attached together. This makes for a stronger gestalt than close edge.

Overlap: Two colors are used in the image to show the overlaps better. The texts has two kinds of colors: the main text is black for normal and the tittle is red for outside and yellow for inside. Finally, the tittle texts of this images have also 2 kinds of colors: the name of tittle is red (outside) and yellow (inside), it has the contrast with the extra texts. The overlapped items form a strong group regardless of color.